Though most of the countries are still in lockdown, people have been working at home. I’d argue that we have formed a new habit (I did hehe). Hence your emails need not talk about covid anymore, unless otherwise you need to share an important message to your customers which is relevant to your business operation and covid.

While the current crisis is affecting people in some form, local businesses and productivity is affected more. As a consumer, your inbox would be filled with covid email updates. In my opinion, most of the email updates were similar in context which either has none or less benefit to the customer.

Successful email deliverability can seem like a tricky task–and with so many factors affecting your sender reputation such as content quality and email list health, getting your email to the inbox can feel harder than ever. And if you are sending email on a brand new IP address, how you introduce the emails being sent via that IP is a major factor of inboxing success. If you don’t properly warm up your IP, Internet Service Providers (ISPs) such as Gmail and Yahoo may choose to not deliver your email or filter it heavily to the spam folder.