Emails during COVID: How to? While the current crisis is affecting people in some form, local businesses and productivity is affected more. As a consumer, your inbox would be filled with covid email updates. In my opinion, most of the email updates were similar in context which either has none or less benefit to the customer. Now that we have passed the stage of sending out those crisis update emails, let’s talk about what you can do to utilize emails at present. Here's what you do Instead of sharing fear based information which have been spreading throughout social media, consider using positive language throughout the email. Be clear with your subject line. You need not overtly emphasis on covid but keep the subject lines causal and simple, directing users on YOUR business. For example, detailed info on online classes- look inside. Additionally, you can adjust the content to your tone while acknowledging the recipient’s dilemma on the crisis. If you’re a yoga teacher and you have your customers’ email, then now is a good idea to run an auto-responder sequence of emails, with the action for your customers to sign up for scheduled online yoga classes. Unlike other email software in the least expensive category, Twilio Sendgrid partner, shines on transactional emails and automation which takes care of sending emails. Understand what drives people With the lockdown, people working/staying at home watch more Netflix movies or crave for chocolate cakes! (I certainly do!) So, as an example, you can include YouTube links to making chocolate cakes at home to communicate better with your customers. At the same time, some people might be worried about the crisis and watching news and consuming social media content. Here, you need not add up all those materials because your customer’s opinion may be different and there’s a higher chance of losing your brand’s reputation. Instead, you can focus on the facts on what you’re doing as an individual. Be Adaptable The current crisis may bring forth new developments in the country and you need to be prepared for that. Be ready to find new ways to make money… just saying. Hopefully, you’ve got some hints on how to use emails. The first step is to stop thinking and do action. Do it now.