In this article, you’ll find the best practices to make e-commerce sales with email marketing. Let’s skip the introduction and get right into the email marketing strategies. Neil’s ways to collect E-mails First, you need a list of contacts. To do so, Neil Patel suggests 2 ways to collect email addresses. On your e-commerce website, you could display coupons or promotional offers in a popup and collect emails only when people buy a product or at least fill in their details to make a purchase. Give away free content relating to your product in exchange for collecting emails. That means you can share free guides “to straighten hair naturally” if your e-commerce store sells hair products. Start with the basics: Warm welcome email Immediately after someone signs up for your e-commerce newsletter or your free content, you want to be direct and share what they are looking for, and also share information about your business in an easy to read format. This could be done with a welcome email. Consider sending two emails; one with a text format and related to how you started the store, what kind of emails you’d send henceforth, the kind of people that buy your products, reviews, the time gap of each email when you’d offer promotions, special products and so on. And the other email with visual (dynamic) content of your products and a promotional offer that people could instantly make use of. People love promotions for their favorite products, most viewed products, and products they want to buy. Setting up your welcome email autoresponder is easier in Sendgrid Caddycode partners. Sendgrid’s Webhook and API allows you to track email activity in the way you want, so you can pick the valuable prospects. If you’re well experienced with using email marketing software, you could try Infusionsoft, which has more automation tools. Segment your contacts and A/B test to optimize your emails Emails relevant to each of your target audience are like giving Belgian chocolate ice cream to your daughter that specifically wants it, and nothing else. Sendgrid Caddycode partners let you segment your contacts based on conditions like people that last clicked emails or opened, or from specific countries, you can also create custom conditions like age, gender, etc. to segment your contact list on Sendgrid. It’s a perfect idea to segment your contacts based on high spenders, frequent buyers, and average spenders. Find out which types of email converts better for each of your specific group of audience. Some people may prefer text-based emails; some may want videos or other visual elements, some would definitely want customer reviews on your products or even a bad remark left by an unhappy customer regarding your product and how you made him happy; some people may prefer wide green buttons to take immediate action or just the actual URL without shortening it. The email activity data helps you understand your audience. You can optimize your promotional emails, run various email campaigns to try different things one by one, and find your unique way of making e-commerce sales from emails. Try what you feel uncomfortable once, and see what happens next If the email strategies do not work for you, you could always ask feedback directly from your customers. Instead of survey emails or using Google forms to collect feedback, think of it this way: how would you ask for specific feedback from people you are close with. Put those thoughts on words and make it as personal as possible. Experiment with personal feedback and Google forms. The 4 factors to make sales with e-commerce emails Mobile responsive emails Make sure the emails are optimized properly for all mobile devices; this also includes dark mode settings. The target landing pages, payment forms, etc. that connect to emails should be optimized as well. This helps for a smooth sales process. The special abandoned cart series Cathy shows interest in buying your hair products but doesn’t complete the purchase and leaves the items in the cart. Sending one reminder email to finish the purchase may or may not work. But if you engage people like Cathy with a series of reminder emails, say, 3-8 relevant emails sent on various times, then it’d be useful for Cathy, and for you as well. Transactional emails Like promotional emails, your e-commerce store also needs a strategy for sending transactional emails. Which are mainly order confirmation emails, password reset emails, etc? Daily or 3day a week emails Do you know how internet marketers/copywriters make sales from emails and build an awesome fan base? Daily emails or casual emails 3 days per week. Sending casual emails on a regular basis helps your subscribers to remember your presence and choose your brand than the unknown brands that send marketing emails. As an example, if you know about Doberman Dan, Brian Kurtz, or Bob Bly – they have found a way to talk about topics that involve their personal life as well as promoting their services with a limited offer. These strategies could work for your e-commerce business. Experiment it Final thoughts If you’re struggling with email content and don’t have anyone for help, hire a freelance copywriter today to create autoresponders. Follow the above 4 steps, analyze where you make mistakes, and optimize your email marketing strategy based on the results. This is just the beginning of making e-commerce sales.