Strategies for increasing email volume Though most of the countries are still in lockdown, people have been working at home. I’d argue that we have formed a new habit (I did hehe). Hence your emails need not talk about covid anymore, unless otherwise you need to share an important message to your customers which is relevant to your business operation and covid. Here are the strategies to use straightaway: First, on the excel sheet, create a list of subject lines and personalized first sentence in two different columns. Try subject lines like: Your procrastination will ruin your needs or how cakes can help you land clients. Be creative, yet simple as how you’d talk to a friend. Create a personalized first sentence: use material from recent news, or humor or information that communicates to one person. Armed with this information, you can create a 5-day email sequence. Make sure the email content is fresh, without the general noise and clear to understand quickly. Getting past spam emails Is your domain verified? Check it now! Utilize consistent branding that your customers are already familiar with. The email sender name and the email address should be relevant to your business. For ex: James (company name), email@example.com Secondly, make sure your email content has minimal links or hyperlinks: 1-3 max, and less salesy jargon words like buy or discounts. Note: if you have not been sending emails at high volume for the past couple of days, its recommended to send the 5-day email sequence with some gap in between each email. For optimum results As you send emails, you’d know the email activity of your customers. Some may not open the emails or may have changed email accounts. For this reason, it’s useful to segment your list into various sub , categories and keep the list fresh, which you can perform in SendGrid Partners. On concluding The following guidelines is just a start to find your best customers over email, while minimizing email delivery issues.