The Complete Guide to Transactional Emails Did you know the strengths of transactional emails – if you do it right, you can maintain strong customer relations via email. This article provides info on the types of transactional emails and how you can leverage marketing potential within them. Remember: Transactional emails are highly functional than marketing emails. When you buy new jeans from an online store but don’t get order confirmation or payment received – you’d be worried. Delays or errors in transactional emails destroys brand credibility Typically transactional emails are triggered automatically upon making certain actions on the website that lead to: Subscription confirmation Order confirmation Notification emails (such as new message, delivery updates) Password reset emails etc. Types of transactions emails New account creation or email subscription confirmation These kinds of emails are triggered after a user creates a new account or subscribes to newsletters on the website. The purpose is to verify the user’s email address. To make full use of these emails, you could send a welcome email right after the new account email. Order confirmation If you sell products online, these kinds of emails are essential. The whole process of ordering a new product/service, delivery updates, payment confirmation, etc. these emails are as important as the notifications on your phone! While order confirmation emails are simple, you could provide additional benefits of being a member and getting discounts, or simply encouraging users to buy again. Order follow up When you get a product from Amazon, you’re immediately notified of order confirmation via email. After that, you’ll keep getting email updates on product delivery- if the product has been packed, shipped, and delivered, along with receipts. You could alternatively send order follow-ups via SMS and limit follows up via emails. Password reset Password reset emails are so simple and highly requested by most users! Make sure you create a simple and functional password reset email to provide a positive user experience. Setting up transactional emails To ensure consistent email delivery, it’s recommended to use a reliable SMTP (Simple Mail Transfer Protocol) solution. SendGrid’s SMTP API allows you to deliver emails via SendGrid’s server. To leverage the marketing potential of transactional emails, you can customize the emails with your brand style, or provide additional information or upsell services/products. With the SendGrid Twilio partner application, you can create personalized transactional emails and track the email activity from the dashboard. SendGrid allows you to create various marketing campaigns and segment your contact list based on the user activity. SendGrid is known for its 99% transactional email delivery rates without any exemptions. Try it out today!